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DTC & E-Commerce Paid Social & Retention

How Lumen Apparel Scaled $2M to $12M ARR at a 4.2x Blended ROAS.

Elena Rostova

VP of Creative Strategy • 9 min read

PDF Deck
Impact Overview

Executive Summary: Quantified Enterprise Transformation

Verified Shopify Plus Audit
ARR 6.0x
$12M

Annual Recurring Revenue

Blended ROAS +112%
4.2x

Meta + TikTok + Search

Repeat LTV 90-Day
+78%

Returning Customer Value

Creative Velocity Weekly
40+

Ad Variants Tested

crisis_alert01 / The Pre-Engagement Landscape

Where Lumen Apparel Was Stuck

Lumen Apparel (DTC & E-Commerce) came to Kinetic with a plateaued acquisition engine and fragmented attribution. Replace this sample copy with the real teardown.

architecture02 / The Strategic Solution Architecture

The Growth Engine We Deployed

Describe the phases, channels, and infrastructure changes. Use the “Custom HTML” block with the theme classes (see the Novaflow case study) for phase cards, tables, and code samples.

query_stats03 / Measured Outcomes

Results

Summarize the before/after metrics and the client testimonial.

Elena Rostova

VP of Creative Strategy & Motion

Direct-response creative director and Cannes Lions juror. Pioneer in algorithmic video variant generation and emotional hooks engineered for scroll-stop conversion.

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