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Enterprise SaaS RevOps & Attribution

How Stratalytic Halved CAC While Doubling Demo Velocity.

David Chen, PhD

Chief Technology & Data Officer • 11 min read

PDF Deck
Impact Overview

Executive Summary: Quantified Enterprise Transformation

Verified HubSpot & BigQuery Audit
Cost Per Demo -47%
-47%

Demo Acquisition Cost

Closed Won +110%
2.1x

Win Rate Multiplier

Attribution Closed-Loop
98.4%

CRM Match Rate

Demo Velocity 2x
2.0x

Booked Demos / Month

crisis_alert01 / The Pre-Engagement Landscape

Where Stratalytic Was Stuck

Stratalytic (Enterprise SaaS) came to Kinetic with a plateaued acquisition engine and fragmented attribution. Replace this sample copy with the real teardown.

architecture02 / The Strategic Solution Architecture

The Growth Engine We Deployed

Describe the phases, channels, and infrastructure changes. Use the “Custom HTML” block with the theme classes (see the Novaflow case study) for phase cards, tables, and code samples.

query_stats03 / Measured Outcomes

Results

Summarize the before/after metrics and the client testimonial.

David Chen, PhD

Chief Technology & Data Officer

PhD in Computational Statistics from Stanford. Architected real-time bid arbitration and dynamic pricing platforms at Uber before founding Kinetic’s telemetry lab.

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