Why Google PMax Budgets Bleed: 5 Negative Signal Exclusions You Must Implement

Stop feeding unverified smart bidding signals. Here is the exact negative placement script we deploy on every $100k+ account to protect gross margin.

The Problem

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The Playbook

• Audit the current signal quality before touching budgets.
• Ship one controlled experiment per week.
• Report on contribution margin, not platform ROAS.

Key Takeaways

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