Zero-Discount Brand Loyalty: How to Scale Repeat Purchases Without Eroding Gross Margins

Segmenting VIP cohorts based on Predictive LTV instead of generic 30-day broadcast blasts. Reallocating discount budget into brand prestige assets.

The Problem

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The Playbook

• Audit the current signal quality before touching budgets.
• Ship one controlled experiment per week.
• Report on contribution margin, not platform ROAS.

Key Takeaways

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