Headless Checkout Architecture: Cutting Latency to Under 600ms for +31% Mobile Conversions

Benchmark data proving Shopify checkout latency directly cannibalizes ROAS. Technical implementation walkthrough for high-volume enterprise brands.

The Problem

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The Playbook

• Audit the current signal quality before touching budgets.
• Ship one controlled experiment per week.
• Report on contribution margin, not platform ROAS.

Key Takeaways

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