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06 / MARTECH

Tracking & Server-Side Analytics

Solve signal loss from iOS and privacy constraints with robust CAPI server-side tagging, custom data warehouses, and Looker dashboards.

Resilient attribution and event pipelines built for privacy sandboxes, ad blocker circumvention, and CAPI.

DIVISION / 06 Attribution Core

Server-Side Tracking & First-Party Infrastructure

Resilient attribution and event pipelines built for privacy sandboxes, ad blocker circumvention, and CAPI.

Telemetry Integrity 99.8% Data Match Rate Zero data signal loss across Safari/iOS
Core Mechanics
  • Google Cloud sGTM deployment with custom sub-domain first-party cookies.
  • Data warehouse synchronization into BigQuery, Snowflake, and Looker.
  • Automated closed-loop CRM offline conversions push to ad platform APIs.
Guarantee: 100% Attribution Ownership View Data Blueprint